A practice arena for real-world decision-making. Read the Codex, do a case, then jump into SPEED SDA testing in Oracle APEX for scoring.
Sales drives everything. It’s the controlled process that turns a prospect into paid-in-full reality. :contentReference[oaicite:5]{index=5}
Delivery is where promises meet reality. Quality and compliance are not “extras”; they’re survival.
Admin is “hardest to nail down,” but once it is, it becomes the great relaxer. :contentReference[oaicite:6]{index=6}
“If you sell something once on the Internet you will sell again.” This is the Law of Internet Eternity and the root of RFE. :contentReference[oaicite:7]{index=7}
Surround-The-Space (chapter 16) is the marketing perimeter: competitors, newsletters, industry events, websites, speeches/white papers, press releases, employees. :contentReference[oaicite:8]{index=8}
“Never Walk Away From Equity.” Your equity is your line in the sand. :contentReference[oaicite:9]{index=9}
Lawyers bill in six-minute segments; structure your communication accordingly, and (ideally) align incentives so counsel invests in the company. :contentReference[oaicite:10]{index=10}
Pick a “face” for the voice (grin → angry), match rate-of-speech, then use a desk mirror to unconsciously mimic expressions—turning pitches into conversations. :contentReference[oaicite:11]{index=11}
Watch for the physical cue: the prospect reaches for the pen—then close. Even silence can be a tool. :contentReference[oaicite:12]{index=12}
The venture journey will test you. Equity is always at stake—treat it like part of you. :contentReference[oaicite:13]{index=13}
Assume billing happens in 6-minute blocks. Prefer short writing over calls; be surgical in requests. :contentReference[oaicite:14]{index=14}
Build the marketing perimeter: competitors, newsletters, industry events, websites, speeches/white papers, press releases, employees. :contentReference[oaicite:15]{index=15}
Sales, Delivery, Administration—customer at the center; success is a happy paid-in-full client. :contentReference[oaicite:16]{index=16}
The test is built around business cases + multiple-choice decisions. You choose the best option and justify it. Then AI scoring pushes you toward better SDA instincts over time.
Venture life punishes hesitation. “Relentless” is the keyword—your job is to move a customer from prospect → sold → done. :contentReference[oaicite:17]{index=17}
No warranties. Educational tool. (Your APEX app can keep “no answers recorded” as you described.)
APEX is great for app logic, but search engines love flat files. This page is your public “indexable front door.”
Use this as the canonical “book home,” and link back here for the SDA lab.
Add this same image to your APEX landing page so the brand stays consistent.